This free ROAS calculator determines your Return on Ad Spend (ROAS) as both a multiplier and a percentage, while identifying your exact break-even ROAS based on your product's gross profit margin. It helps performance marketers, media buyers, and e-commerce founders evaluate campaign profitability across Meta Ads, Google Ads, TikTok Ads, and Amazon PPC.

This free CAC calculator calculates your Customer Acquisition Cost (CAC) across both paid advertising and fully loaded blended marketing channels. In addition to direct media spend, it accounts for marketing and sales payroll, creative agency retainers, and software subscriptions to calculate your true cost to win a paying customer and your CAC payback period in months.

Customer Lifetime Value (LTV or CLV) quantifies the total gross profit an individual customer generates over the entire duration of their business relationship with you. Rather than evaluating raw top-line revenue, factoring in gross margins and retention rates reveals exactly how much capital you can afford to invest in customer acquisition while maintaining sustainable unit economics.