For many people, their coffee mug is the first thing they see in the morning. That’s why it’s so important to get one that fits their personality, will make them smile every time they look at it, and help you spread the word about your brand or business with every sip.
Reliable, trustworthy websites such as CustomGear have several mug ideas for you to choose from. But how do you know which promotional mug to choose? Here’s what to look for in a promotional mug.
What Size Is Best For Your Business?
Promotional mugs usually come in two different sizes, with your choice of a 7oz or 16oz size. There’s no right or wrong answer for which one you should buy, but it is essential to consider which size fits your business’s needs. The 7oz promotional mug is most commonly used by small businesses because it’s easier to carry and transport than larger ones.
You want to choose a promotional mug that looks sleek and modern on a desk and fits well in a kitchen cabinet. So, take your time and consider the design aspect of this marketing item.
From the color of the mug itself to the shape of the handle, you’ll want to choose a mug that represents your business well, creating a lasting impression for years to come. It’s the only way to get your hands on the right kind of promotional mugs.
You want a promotional mug that will be durable enough to hold up to the wear and tear of daily life without breaking or cracking. Choosing your promotional giveaway by material and style will make it much more likely to be that one mug your customers can’t live without.
Mugs that are made from ceramic or glass do a better job than those made from plastic. It is because ceramic and glass mugs are less prone to absorbing the liquids you have placed inside.
Tips for a Successful Logo Design
Logos are the embodiment of modern-day marketing when it comes to promotional mugs. They can be effortless or incredibly detailed, depending on your needs.
The key to logo design is simplicity, and an effective logo must convey a message quickly and effectively. However, a poorly designed logo can result in negative impressions. Below are some suggestions that you should keep in mind when designing your mug.
- The logo should be simple
- Keep colors limited
- Keep the design clean
- Set up a grid system
Consider Message on the Mug
Your choice of the imprint will depend on how your company or organization uses mugs as an advertising tool. For example, if you’re looking for a giveaway item, a generic slogan or company name may work best; but, if you want people wearing your brand out and about, consider putting your tagline or phone number on it.
Why Promotional Mugs?
Promotional mugs come with several significant benefits:
- Durability: Being made from sturdy materials, promotional mugs are designed to last a long time.
- Broad Appeal: As a simple way to express your brand, personalized coffee mugs and drinking water bottles with lids have universal appeal.
- Brand recall/recognition: Promo mugs can help increase brand recall and recognition by keeping your logo visible every time customers use them for their hot beverages.
- Cost-Effective: Compared to other promotional products, these custom travel tumblers are cost-effective options that will help you achieve a lot of ROI over time.